Ralph Lauren
became fascinated with style at an early age. As a boy, he worked to
earn money to buy expensive suits and his love of style was rivaled only
by his drive for success. Quoted in his high school yearbook as saying
he hoped to become a millionaire, Lauren’s personal aspirations equipped
him with a firm understanding of peoples' needs to project an air of
accomplishment. So in 1967, as a young man with a vision, Ralph Lauren
began selling neckties he designed himself under the Polo name.
Following the release of his infamous Ralph Lauren polo shirt in 1972,
Lauren became a household name almost overnight.
includes some
300 stores in the U.S. and approximately 100 others worldwide. A chief
reason behind Ralph Lauren’s success is that what he sells is far more
seductive to consumers than any particular product because he sells a
lifestyle, and he was one of the first designers to do so. America’s
most successful fashion designer has more branches of his label under
his belt than you can count. Having long moved beyond apparel, the Ralph Lauren brand has expanded to include fragrances,
a home line and much, much more. In 2007, the Council of Fashion
Designers of America honored Lauren with the American Fashion Legend
Award: one of the most prestigious accolades in the fashion world. The
embodiment of the dream he stands for, Ralph Lauren’s ability to
continuously innovate while staying true to his image makes him a true style icon.
Dress The Lauren Way
To dress the Ralph Lauren way is to have
an appetite for fine living, American-style. Rather than making one’s
achievements or ambitions glaringly apparent with flashy apparel, a
Ralph Lauren enthusiast opts for elegant, easy-to-wear pieces in
luxurious materials like wool, silk and cashmere. He also has a closet
full of timeless, impeccably tailored basics that exude good taste and
can be mixed and matched for a variety of uncomplicated yet polished
ensembles. Examples include suits, smart blazers, V-neck sweaters, neat
polo shirts, and crisp dress shirts. However, don’t worry that you’ll
have to spend a fortune to dress this way. In fact, this brand strives
to encompass all price points and, therefore, it's accessible to
everyone. The message is clear: Buy the best you can afford and keep it
classic, not trendy. But because it’s boring to keep wearing the same
staples over and over, style icon Ralph Lauren has two strategies to
help keep your look fresh: The first is that only one trendy item should
be worn at a time and it should be paired with your standbys. For
example, if you’d like to try wearing a bright hue, buy one boldly
colored polo and ensure everything else you’re wearing has a simple
shape and a subdued palette. Second, if you’re interested in trying out a
popular new style, search for an approximation to a classic -- like
this Rugby Wool Shawl Cardigan
with rugby-inspired cuffs -- so it won’t quickly become dated. One last
point: The Ralph Lauren lifestyle is an active one, so steer clear of
apparel and accessories that look nice.
"I don't design clothes. I design dreams."
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