Bentley
Motors is delighted to announce a global partnership with St Regis and The
Luxury Collection Hotels & Resorts, part of Starwood Hotels & Resorts
Worldwide. The partnership underpins the heritage and world-class excellence of
both brands, creating signature experiences for guests, residents and customers
with driving programmes, special events, brand initiatives and house fleets at
flagship hotels around the world.
Starwood’s
luxury brands continue to grow globally and so does the global nature of our
guests, said Paul James, Global Brand Leader for St. Regis Hotels &
Resorts. We are committed to providing experiences that far surpass their
expectations, and this partnership with Bentley enables our discerning guests
to explore must-see destinations in unparalleled style.
Bentley
Continental Flying Spur models have been chosen as the house fleet for a new
generation of luxury travellers at St. Regis hotels and resorts around the
world, from The St. Regis Singapore and The St. Regis Saadiyat Island Resort in
Abu Dhabi to the brand’s flagship in New York. In October 2011, St. Regis
hosted a bespoke Italian driving tour for Bentley model owners and guests of
The St. Regis Rome and the newly opened St. Regis Florence.
Bentley
Continental Flyng Spur outside The St Regis Singapore
The
Continental Flying Spur combines the exquisite design and peerless
craftsmanship for which Bentley is renowned with the dynamics and power of the
Continental GT to provide a luxurious and potent motoring experience that has
attracted a new breed of discerning customers to the marque.
The ability
to undertake long journeys in great comfort has been the hallmark of every
Bentley, and never has that been better demonstrated than in the iconic R-Type
Continental from 1952 and its four-door descendant, the Continental Flying
Spur.
Continental Flying Spur
The model
has continued the Bentley bloodline of sporting Grand Tourers derived from the
original elegant yet powerful 1957 Continental Flying Spur. Similarly inspired
by the most desirable coupé of its day, it delivers awesome performance as well
as extraordinary comfort and elegance. Both attributes harmonise with the
expectations of discerning Starwood guests.
At Bentley,
we are committed to maintaining our position as the definitive British luxury
car company said Joe Ashworth, head of customer relations at Bentley Motors. It
is therefore important that we partner with a pinnacle brand that underpins our
own values of craftsmanship, style and sophistication. Our current and
prospective customers recognise the heritage of both brands, and with
Starwood’s Luxury Brands we aim to broaden the appeal and experience of
Bentley.
The Luxury
Collection Hotels & Resorts, a portfolio of 80 hotels and resorts in over
35 countries, offers unparalleled engagement with some of the world’s most
exciting and desirable destinations. Through this partnership, Bentley staged
its global media drive of the Continental Flying Spur in 2005 at the Gritti
Palace, a Luxury Collection Hotel in Venice. In February this year, Bentley
unveiled its newest Continental GT and GTC V8 models at the award-winning
Marques de Riscal, a Luxury Collection Hotel in Ilciego, Spain.
This month,
The Luxury Collection and Bentley extend their partnership to Austria with an
inaugural drive. The scenic Springtime Bentley Grand Tour from Vienna to
Salzburg will last two days and offers guests an incomparable way to experience
the country. The journey will showcase four iconic Luxury Collection Hotels
including the Hotel Imperial in Vienna and the Schloss Fuschl in Salzburg. The
participants of the exclusive drive will have two astonishing options to
explore the route through Austria. Both the Continental W12 and the Continental
V8 impress with their very own distinctive drive characteristics.
Through
signature programmes such as St. Regis Aficionado, Journeys by The Luxury
Collection and SPG Moments, Starwood will continue to create opportunities for
its guests to experience exhilarating driving programmes around the world with
Bentley and offer insider access to once-in-a-lifetime St. Regis and Luxury
Collection experiences.
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