The airline’s business and first class frequent fliers now
have the option of a very exclusive private jet service.
Delta Airlines now offers its most discerning passengers the
possibility of traveling in a private jet. Thanks to an agreement with its
subsidiary Delta Private Jets, customers who frequently fly business or first
class will now have an even better option: a very exclusive private jet service.
Avoiding the long and exhausting boarding processes on
scheduled flights, having a luxury car to take you to the airport, first class
catering, and the benefit and convenience of sharing the flight with a small
group of passengers are the value-added services with which the company wants
to attract and pamper its best clients. This new program becomes a legitimate
novelty because regular flight schedules are often incompatible with the kind
of customized travel offered by private jet services. Thanks to sophisticated
technology and data analysis programs, the system can identify candidates who
would benefit from the service, based on their past record with the airline, as
well as booking and availability of private flights.
About 48 hours before their scheduled flight, passengers who
have a reservation with Delta Airlines in business or first class will receive
a notice from the company, inviting them to improve their flying experience and
travel by private jet for a surcharge of between 300 (Euro 275) and 500 dollars (Euro 460) , depending
on the case. In principle, passengers who are offered the service are members
of the Delta SkyMiles plan, particularly those who exceed 25,000 miles (40.200 km) and
spend $3,000 (Euro 2.770) per year in travel. Initially, the service will be available only
for domestic flights within the United States, in the area known as the East
Coast hub. Besides the advantage of filling the empty seats of private jets,
this program seeks to captivate the airline’s most valuable customers and
promote this experience among business executives, professional athletes and
artists who accumulate large amounts of miles every year.
Although it is likely that the companies that cover the
travel expenses of their executives and employees with Delta will be unwilling
to afford this price difference, the passenger will undoubtedly be inclined to
choose the experience of a flight in a first class private jet. An innovative
business proposal, Delta now offers its frequent flyers the advantage of having
private flights at reasonable prices, opening the way for a potential clientele
that— after the first experience— will want to repeat it as often as possible.
Other airlines that also offer private jet services: Emirates and Air France.
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