Bugatti unveils a new showroom in the Swiss Alps

Bugatti enthusiasts residing in Switzerland have yet another reason to rejoice this season. After successfully running two plush showrooms in the Swiss Alps, the brand is all set to present connoisseurs with yet another outlet in the center of the famous mountain resort of Gstaad.

The new shop is said to be one of its largest in Europe and the 13th across the globe to feature the brand’s novel award-winning floor design.

Opened the doors to the public on the 29th of December, the Bugatti – Gstaad is a sprawling edifice spread over an area of 150 square meters. It was developed by the brand in close consultation with Pichler GFG AG (the official partner of Bugatti in Switzerland since 2010). One of the various offerings on display here, is the luxe Chiron, that will be showcased for the very first time on 22nd on December and will remain open for viewing up until the beginning of 2017. Following the successful operations of Bugatti Geneva and Bugatti Zurich, the new outlet appears to be an equally promising treat for the brand’s loyal fans.

Further, being located in the luxurious lap of Gstaad offers Bugatti a chance to cater to a field of international clientele that have a well-developed taste for European automobiles. Moreover, with 10 of over 200 advance orders for the Chiron coming directly from the Swiss Alps, it promises to be one of the brand’s biggest markets in Europe. With more and more individuals opting for company formation in Switzerland the country has seen a huge upsurge in HNI’s, thus making it an ideal location for Bugatti.