One of
Latin America's most influential food personalities Alex Atala, is the latest
chef to parlay his fame into the hotel business, with the opening of a luxury
$160 million-property in Sao Paulo.
Set to open
in the second half of 2021 in the upscale Jardin neighborhood of Sao Paulo, the
property will be branded with Atala's flagship restaurant name D.O.M., a name
jetsetters and gastronomes of upper society know well as one of the hottest
dining destinations in the world.
According
to business publication Negocios, the high-end property will have 35 floors
with 145 rooms and 22 apartments.
The project
is a collaboration with investment firm TAG Advisors and real estate
development company Inovalli.
Atala joins
a growing list of chef-cum-hoteliers.
Japanese
chef Nobu Matsuhisa is, perhaps, one of the most successful chefs to expand his
culinary brand power into the hotel world. Nobu Hotels has a network of
properties in Miami, Manila, Las Vegas, London and Ibiza, with more hotels set
to open in Toronto, Barcelona, Chicago, and also Sao Paulo.
Along with
owning and operating restaurants at luxury hotels around the world, Gordon
Ramsay also has his own boutique hotel in London called York & Albany.
Other
well-known examples of chef-owned and operated hotels and inns include Raymond
Blanc's Le Manoir Aux Quat'Saisons in Oxfordshire, England, Le Suquet by
Sebastien Bras in France, and the Waterside Inn in Bray, by Alain Roux.
No comments:
Post a Comment