Sure we all look better with a tan, but before this trend was popular, paleness was a sign of beauty and wealth. So where did we go awry? Well leave it to Coco Chanel to ignite a complete reversal of the image when arriving home from a vacation
 looking bronze. This must have been the birth of the freckle, sun spot,
 and skin cancer. Thankfully, with the advent of sunless tanning, we can
 achieve the sun kissed look sans the damage. However, it does not 
protect our skin from those nasty ultraviolet (UV) rays. So, 
 leave the house
 without applying sunscreen, at least SPF 15. Most facial lotions 
already have it mixed in, but be sure to double check the label. 
Additionally, avoid the sun during the "Prime Tanning Hours" of 
10am-4pm. If you do expect to spend an extended period of time out 
during this time frame wear sun glasses, and a wide brimmed hat. 
Squinting leads to the development of crows feet, and UV rays also cause
 eye damage. Hats provide an extra layer of protection, and will also 
keep color treated hair from fading prematurely.
Rule #2: Drink more water!
Put down that soda, and pick up a water bottle. You're not doing 
yourself any favors by getting jacked up on caffeine all day. Caffeine 
dehydrates the body which contributes to the drying, and aging of skin. Alcohol
 also causes dehydration, and depletes the body of Vitamin A, an 
important antioxidant. It can cause broken capillaries, and aggravates 
rosacea. Excessive consumption of it damages the liver which then cannot
 properly rid the body of toxins. Toxins accelerate the aging process, 
and are accumulated from pollutants in the environment, and preservatives in food
 and beverages. Water is the only fluid that can flush out these toxins.
 An inadequate intake of water forces them to release through the skin 
causing damage, and break outs. Proper hydration will also help 
alleviate those unsightly dark circles under the eyes. So substitute 
water for your usual iced coffee or appletini once a week,and maybe next
 happy hour you'll be carded!
Rule #3: Quit stressing!
Stress and skin problems are directly related. So it's no coincidence that you have flair ups
 the night before a presentation, or a party you've been planning. 
Unfortunately, we can't avoid stress, but managed properly we can 
prevent additional aggravation caused by skin problems stemming from it.
 Stress causes an increased amount of oil production and secretion, 
which if trapped under the skin leads to acne. An easy way to de-stress 
is to break a sweat. Exercise will not only release Endorphins that 
contribute to feeling happy, but produce sweat that will unclog pores. 
It also increases circulation that helps deliver nutrients, and oxygen 
to the skin making for a more glowing complexion. Sweating might not be 
the most attractive process, but it's a natural alternative to harsh 
chemicals in some facial cleansers, and an easy way to release stress. 
So during periods of increased stress it's important to pay extra 
attention to skin care. 
Rule #4: Maintain a healthy diet!
Healthy skin starts from the inside out. Providing it with proper 
vitamins and nutrients from is something that no cream can accomplish on
 its own. Focus on adding foods rich in Omega-3, Vitamin C, A, and E to 
your diet. Omega-3 found in seafood, increases the production of 
collagen and elastin needed to keep the skin moist and youthful looking.
 Vitamin C from fruits such as oranges, and grapefruits, while known to 
boost the immune system, also negates the effects of free radicals; 
unstable molecules found in the natural environment that age the skin. 
Vegetables such as carrots, and spinach provide Vitamin A. This is a key
 component in the fight against wrinkles because it is converted into 
retinol, a compound in most all anti-wrinkle creams on the market. It 
stimulates new cell growth that reduces the appearance of wrinkles, and 
fine lines, as well as fades age spots. Lastly Vitamin E found in nuts 
such as almonds, and walnuts, acts as an antioxidant that protects skin 
cell membranes from damaged caused by exposure to UV rays. They also 
contain fatty acids that help to prevent and treat dryness associated 
with such skin disorders as acne, psoriasis and eczema. While purchasing
 these vitamins in pill form sounds like a good idea, in some cases they
 can have the opposite effects. So head to the grocery store and get 
creative with skin care in the kitchen!
Rule #5: Be gentle!
Daily cleansing is a standard routine, but if performed too often or with overly harsh products
 it can be damaging. Be gentle and keep it in moderation. Don't take 
excessively hot or long showers. It will strip too much oil from your 
skin forcing your body to overcompensate and produce excess oil. Also be
 sure that your using a body soap that's free of synthetic ingredients 
or chemicals. Remember our skin is a porous surface, and absorbs what's 
put on it. Try an organic soap with all natural ingredients such as, 
olive oil, and almond extract. They do the same job,
 but without the unnecessary additives. After cleansing try not to rub 
the water off, instead gently pat away excess moisture. Lastly, chose a 
facial cleanser and moisturizer specific to your skin type. Limit 
washing your face to twice a day, morning and night. Always follow with 
moisturizer. Avoid products containing a high alcohol alcohol, and 
fragrance, they can dry out your skin. Look for oil free, and 
non-comedogenic products, they're designed to clean without leaving 
residue that clogs pores. It may be a bit of an experiment, finding the 
right combination of products that works for you but ultimately worth 
the results.
Rule #6: Quit smoking!
Studies
find that smoking prematurely ages skin by disrupting your body's natural
process of breaking down old skin and replacing it with fresh skin. Smoking
also triples your risk of squamous cell skin cancer (not to mention numerous
other cancers).
So what have we learned? Mostly what we already knew, but don't make 
enough time for. It's easy to forget why these things are important in 
lives as busy as ours. It's time to get back to the basics. Use common 
sense, be vigilant, and take care of yourself, not just for your skins 
sake, but for 
your sake.