Italian
fragrance maison Acqua di Parma which focuses on mens grooming, inaugurated
last week its brand new flagship in Milan, on its former space in Via Gesu,
which used to house the Acqua di Parma boutique in Milan. The new flagship
covers an expanded surface of almost 150 sqm,with 5 windows. The new flagship
of Acqua di Parma will feature the full range of fragrances and beauty
products, accessories such as bathrobes, slippers, travel beauty cases, as well
as a barber shop, which will be available by advance reservation, starting
February 20th. This is the first Acqua di Parma store which includes a barber
shop, using the full line of men's shaving and grooming products. Acqua di
Parma is owned by French giant LVMH and is present at over 300 sales points
worldwide.
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