FERRARI AND SHANGRI-LA FORM PARTNERSHIP TO OFFER PERSONALIZED EXPERIENCE TO ITS COMBINED CLIENTELE
Hong Kong-based luxury hotel group Shangri-La hotels and resorts has entered into a partnership with Italian marquee Ferrari to bring its guests a personalized experience when traveling to one-make Ferrari Challenge race series in European and Asian. Announced on last Saturday, both the brands have collaborated for the first time and the partnership makes Shangri-La official hotel partner for the Ferrari Challenge and some of the Prancing Horse’s other motorsport events. The joint venture between the two companies will give the Ferrari fans an opportunity to experience exclusive events up-close and stay at a local Shangri-La during the various Ferrari racing series. The Ferrari fans turned Shangri-La guests will have the opportunity to gain awareness about the similarities in the affluent traditions of each brand.
As part of this partnership the Shangri-La logo will feature on all imagery and activities including the racing cars, podium and official website of the Ferrari racing events. The guests will also be provided with paddock access to races as well as garage tours, hot laps and invites for some Formula One events. “Shangri-La customers and the Ferrari fan-base are passionate about quality design, luxury, and extraordinary and unique experiences,” said Sarah Chen, Vice President of Sales and Marketing at Shangri-La Hotels and Resorts, Shanghai. The Ferrari fans will also receive special offers at more than 80 Shangri-La hotels and resorts around the globe. At the event Ferrari also announced that in future it will be staging charitable drives in the cities where Shangri-La hotels are located.