Though it
will probably deter auto enthusiasts committed to the thrill of being in
control of a powerful vehicle, The Mercedes-Benz F-015 “Luxury in Motion,”
introduced Monday at the Consumer Electronics Show, is a dream come true for
lovers of luxury.
If one is looking for a bit more convenience and relaxation
in their lives, this is the car they have been waiting for. The F-015
eliminates the need for driving altogether. That’s right, this is the first
self-driving luxury automobile. A new era in luxury automotive is upon us.
Autonomous
driving as a technological concept is itself difficult for one to comprehend,
but Mercedes employs a new and revolutionary idea in conjunction with the
technology: “Anyone who focuses solely on the technology hasn’t yet grasped how
autonomous driving will change our society,” says Head of Mercedes-Benz Cars
Dr. Dieter Zetsche, “The car is growing beyond its role as a mere means of
transport and will ultimately become a mobile living space.”
This is a
game-changing idea in the world of luxury. This vehicle will not just be a
nifty and stylish means of transportation between point A and point B, but an
actually desirable place to inhabit. The car brings a new level of comfort to
the user by offering maximum space and lounge accessories in the automobile’s
interior.
The car’s
look may prove jarring to some; it has a purposefully futuristic exterior that
looks straight out of some dystopian sci-fi film. Design nuts on the other hand
will be watering at the mouth. The look of the car is sharp and difficult to
ignore. One needn’t know the revolutionary idea behind the vehicle to see it
and instantly know that it is something different. The exterior design
perfectly fits the automobile’s concept.
The
interior of the car looks like a scaled-back version of a luxury jet’s cabin:
beautiful, spacious, relaxing and chalk full of luxurious amenities. Instead of
sitting in the car and thinking to yourself, “What am I paying this driver
for?” as you check your watch and eagerly await your arrival, you’ll have no
such driver to worry about paying. You
can relax, drink and watch old movies on the built-in flatscreen. The windows
of the vehicles are screens where you can access the internet. It’s like
traveling in the comfort of your personal office.
At the
press conference held in celebration of the car, Mercedes assuaged much of the
worries surrounding the F-015 and autonomous driving technology in general. How
will this car react in traffic? Really well, apparently. Bright blue lights
along the front grille turns on signaling to pedestrians that the vehicle has
“seen you.” It even can display a fake crosswalk on the street.
“The car of
the future is really good looking, smart, polite, and helpful,” says Zetsche.
Despite the
astounding technology, stunning exterior design and unparalleled comfort of the
Mercedes-Benz F-015 “Luxury In Motion,” the vehicle still may prove difficult
to market. Luxury auto enthusiasts are auto enthusiasts after all. The thrill
of being in control of a powerful vehicle, like a Ferrari, is the ultimate
allure of expensive cars. But one can’t help but think of the F-015 as a
game-changer. It should prove particularly appealing to high-level executives
working in crowded cities. Instead of being chauffeured by a driver and
limousine, they will now be able to travel in their own mobile offices. One
giant step towards automotive’s future has been taken.
See clip Mercedes-Benz F-015
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