Tuesday, October 15, 2013

Cartier Crash Summer Limited Edition

At the Salon International de la Haute Horlogerie this past January, Cartier presented for 2013 the re-release of their classic 1967 limited edition Crash timepiece.

This is the third time since its original London launch in ’67 that Cartier has remade the model, which was inspired rather gruesomely by a car crash in which only a Cartier watch on the wrist of a Cartier Vice President was harmed. The watch melted. Cartier was inspired.

The unique ¨melted¨ design, comparable to Salvador Dali’s melting timepieces, was an instant success. In 1991, 300 limited edition pieces were released, in 1993 a platinum version was created and now in 2013 there are four new ladies watches with a fine jewelry setting.

In this limited edition, the pieces are made of either white or pink gold and include, on the more austere version 150 brilliant-cut diamonds, and on the more ornate version 471 brilliant-cut diamonds. Of the latter, only 67 numbered pieces will be released, while of the former 267 exemplars are available.

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