Tuesday, October 22, 2013

Marilyn Monroe makes a posthumous comeback with Chanel No.5

Almost 56 years after Marilyn Monroe famously quoted on her first cover of Life magazine- that she only wore Chanel No.5 to bed, Monroe has been posthumously appointed as the new face of Chanel No. 5. A newly found recording of her discussing the same with Marie Claire’s then-editor in chief Georges Belmont is being used in a new advertising campaign for the fragrance. The voice of Monroe will be accompanied by a photograph of her holding a scent bottle, taken by Ed Feingersh.

51 years after her death, Monroe can be heard saying – “They ask me: ‘What do you wear to bed? A pajama top? The bottoms of the pajamas? A nightgown?’ So I said, ‘Chanel No.5,’ because it’s the truth. And yet, I don’t want to say nude. But it’s the truth!”
 Chanel will roll out a print and TV campaign featuring Monroe later this fall. Monroe takes over the No. 5 reins from the fragrance’s former, Brad Pitt, who was paid a reported $7 million for his services for the brand. There is no word if Chanel is paying Monroe’s trust for use of her likeness.

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