New IN
BLOOM collection by fashion designer Jelena Petijević, is feminine,
sophisticated and airy, with loads of romantic motifs…
Jelena Petijević, the creator of Peti
fashion brand, who is a dentist and a fashion designer, says that here
life guides are knowledge and beauty. In both of her professional
callings “capable hands” are a must have, and of course, a sense of
beauty. She appreciates her experience and knowledge she got in Belgrade
schools, and also her education in the fields of health, nutrition and
aesthetic, but the most precious knowledge she got is the sense of
becoming a better person when you have kids, kinder and richer, because
then you learn about unconditional love which never seizes to exist.
Like every lady, Jelena Petijević liked
being surrounded with pretty things since she was a little girl, and
began thinking of the ways for creating and painting her own beautiful
things in the early teen age. Her imagination and creativity were always
a part of her unique personality. She finds inspiration for her work
all around here, in everything she sees and feels… Like smells of
nature, color of the sky, kids drawings, old movies and travels…
There are no compromises in her designs;
they always carry her style, a part of her personality and
understanding of aesthetics and beauty. Every design she makes is
attractive by itself, and this fashion designer states that she feels
true pleasure when people see something special in her designs and when
they want to wear them and enjoy in them.
She presented her fall 2013 collection
recently on a solo show, during the Belgrade Fashion Week. In her
collection IN BLOOM layers and attention devoted to details are the key
words. You can feel the atmosphere of the historic costumes of Europe in
the past times in her clothes. Her designs get their form from perfect
modeling and quality materials.
Hand sawed silk applications talk about
distinctive and sophisticated sensibility of the designer. Her desire to
recreate historical costumes into fashionable and wearable clothes is
settled into an urban city, which become tranquil for a moment with the
pleasant colors of a blooming garden.
Jelena Petijević’s fashion show was
marked with a fairy tale atmosphere, which tickled the imagination of
every person in the audience.
“If one designer wants to be successful,
he or she has to have a great desire, a lot of effort and sleepless
nights. Everyone carries a talent hidden deep inside them, and that
talent needs to be allowed to swim up to surface, in the perfect time
and place. I was always the kind of person with a plan for every
possible situation, but this time, I want to take things slow, so every
step is the right one…” says Jelena.
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