Sunday, January 12, 2014

Petrossian unveils the largest box of caviar in the world

 Petrossian offers the largest box of caviar in the world, a 10 kg container entitled “The Terrible Ivan,” with a price available only by request but a calculated to be around 100,000 euros.
 For the rich and famous, there is no such thing as enough caviar. Therein comes, famed caviar merchant Petrossian who is now offering its clientele the chance to purchase the largest box of caviar in the world, a 10kg container. The mastermind behind the enormous tin, owner Armen Petrossian has created three boxes, one box of 10 kg called ‘The Terrible Ivan’, a 5 kg box called ‘Catherine the Great,’ and a 2.5 kg box called ‘The Fair Alexander, after the Tsars of Russia. Each piece in this limited edition will be hand packed while its , and each label hand lithographed and numbered. While the price of 10 kg tin hasn’t been disclosed , we know that a 50g Petrossian caviar tin ranges from €90 ($122) to €490 ($665), which would make the ‘The Terrible Ivan’ close to €100,000 ($135,842).
For Petrossian however, ‘The Terrible Ivan’ is more than just 10kg of sturgeon eggs. “This exceptional box will interest anyone who wants to host a beautiful reception, to do something impressive, something worthy of the Arabian nights. So, it’s a bit of a fairy tale, we’re telling a story. But at the same time, we wanted something that did not exist until now, something that would be truly non-standard in this box,” Petrossian said. The company already received several reservations for the 10 kg tin, one from a client in the Middle East, whose box was delivered to him directly, by private jet.

 The Petrossian family, founded by Armen Petrossian’s father and uncle, was the first to bring caviar to France, opening a boutique in 1920 in the heart of Paris’s chic 7th arrondissement. Today with shops across the world, including New York and Los Angeles, the Petrossian brand is internationally renowned for its caviar and other luxury products.

No comments:

Post a Comment