Saturday, July 6, 2013


 Elegant and luxury event, which brings a lot of attention, now in Montenegro...

Following two consecutive and exceptional “24 hours of Elegance” events in Belgrade, this successful and glamorous event will be held in Montenegro, for the first time, during a three day extravaganza from July 12th to the 14th, 2013 in Budva and Porto Montenegro.  This exclusive lifestyle event will provide all attendees with an unforgettable experience and will allow all guests to indulge and share in their passions, such as classic cars culture, elegance, style and refinement. 

Porto Montenegro is currently one of the most prestigious destinations on the Adriatic Coast and is undeniably the most attractive yacht marina in Europe. Evolving at lightening speed, made this an obvious reason for this luxury marina to be our backdrop for such a prestigious event, creating the perfect combination. Our exclusive media partner, for the first Montenegrin edition of this event, is Italian media house Corriere della Sera and their coveted Style Magazine. 

The gathering will commence with a reception at the luxurious Hotel Avala Resort & Villas on Friday, July 12th at 7 pm.  Our special guest, Guy Semon, inventor of the Haute Horlogerie timepieces  will be in attendance during our exclusive presentation of the latest TAG Heuer watches.  We will also introduce the most recent menswear collection from Italian’s sartorial powerhouse, Sciamat – a brand that is synonymous with elegance and quality that is testified in the perfection that accompanies every phase of creation – a result being unique and sophisticated bespoke suits.  The evening will continue within the essence of Italy with our guests enjoying an exhibition of carefully selected furniture pieces by Lusso, a leader in refined and sophisticated interiors. 

Saturday, July 13th will be dedicated to our „Salon of Excellence“ which will be held at the Regent Showcase apartment in Porto Montenegro.  This exclusive showcase can be enjoyed overlooking the beautiful Bay of Kotor. On this occasion, guests will have the opportunity to meet with representatives from internationally distinguished brands known for their creativity as well as elegance and exceptionally high-quality. A number of top luxury brands will include: Sciamat, the epitome of sophistication and style; Ducal, superlative made to order handcrafted shoes; Clive Christian, supreme perfumes exuding precious ingredients; TAG Heuer Masterpiece Collection, unique line of high-end watchmaking and winner of this years’s prestigious Geneva SIHH award; Urban Sea, luxurious materials for your home or yacht; Lotusier, authentic, hand-made ​​items for the home and office. 

Following a day of luxury and elegance, guests will be able to enjoy Moët & Chandon champagne during our cocktail which will be held on the terrace of the Regent Showcase apartment. 
For classic cars afficionados, we will present Allegri del Volante Classic Car Photo Session, in cooperation with the Automobile Club Allegri del Volante from Florence, prominent classic car collectors. During this occasion, the 1949 Maserati A6 1500 which was driven during the famous Mille Miglia in 1952, and the 1959 Ferrari 250 GT Fantuzzi TR, one of few remaning in the world, which was driven by Giulio Dubbini, famous Italian gentleman driver are among classic cars that will be showcased. 

Our partner, global luxury concierge Quintessentially will co-host our "24 hours of Elegance" closing party at Purobeach on Saturday beginning at 22.00h, with the support of Belvedere vodka.  This will provide an incredibly beautiful backdrop for vibrant conclusion of our „24 hours of Elegance“ manifestation, representing a wonderful ending to a unique event, combining different spheres of luxury & elegance for an unforgettable evening that will become symbol of prestige in Porto Montenegro.

An integral part of this event will be our exclusive Trunk Show which will be held on July 14th from 10:00 – 16:00 h, where gentlemen will have the opportunity to directly consult with masters of elegance and be fitted for a bespoke suit by sartorial powerhouse Sciamat or Ducal, made to order  handcrafted shoes as well as prestigious models of the TAG Heuer Masterpiece Collection timepieces.

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