Saturday, August 24, 2013

Bespoke Trunks from Maison Goyard, Paris

In 1845 Francois Goyard became an apprentice at the house of Morel, a box and trunk maker that dated back to 1792. Just 17 years old when he began at 233 rue Saint-Honoré in Paris, Mr. Goyard quickly became an influencer in the scene of 19th Century luggage making. This era is now considered to be the heyday of the trade. He would shape the future of a company that continues to be one of the finest luggage houses in existence to this day.

Goyard is perhaps best known for its unique Goyardine patterned canvas. A geometric design of slightly raised, piled dots, set on a durable fabric made of hemp, linen and cotton, it was inspired by the original Goyard family profession of log driving. This high-quality material and personal design combined to create an immediate icon.

From the beginning the list of client accounts at Maison Goyard has included names like Picasso, Cartier, Rockefeller, Romanov, Pompidou, Chanel, Balenciaga and Lagerfeld.
But even for the non-famous, Goyard’s trunks, handbags and vanity cases are made-to-order with various color specifications and lettering options. Coco Chanel famously placed two scarlet C’s on her black steamer trunk adorned with gold jewelry.

Clients can also create entirely new trunks for a range of storage uses from polo to cycling to fishing.
With headquarters in the Place Vendôme (Goyard was one of the founding partners of the Société Vendôme), a small selection of boutiques scattered around the globe and a strict no e-commerce policy, Goyard maintains its reputation as one of the most elite trunk makers of its time.

No comments:

Post a Comment