- Rolls-Royce Motor Cars Monaco opens studio in Cannes during summer season
- An insight into Bespoke personalisation service and history of the brand
- Two Rolls-Royce models on display, test drive offer during the season at the Cote d´Azur
Rolls-Royce
Motor Cars Monaco has opened a summer studio in Cannes. The studio offers an
insight into the world of the iconic brand in a unique club atmosphere and is
located within walking distance from the famous Croisette. The studio will be
open until October.
The display
will include, in alternating combinations, Phantom Drophead Coupé, Ghost and
the latest addition to the Rolls-Royce family, Wraith. The unique Rolls-Royce
Bespoke personalisation service will also be featured in the Cannes studio,
underlining the growing popularity of this service among owners across the
world.
The most
discerning clientele in the world now has direct access to the pinnacle
super-luxury brand in this glamorous city, about an hour away from the sole
showroom on the Cote d`Azur in Monaco. The studio is operated by Rolls-Royce
Motor Cars Monaco and located at MS Motors Cannes.
James
Crichton, Regional Director Rolls-Royce Motor Cars for Europe, said:
“Rolls-Royce Motor Cars is customer-driven like no other brand, and it is
therefore quite natural that we offer an insight into the model range and our
unique services at the very place where many of our customers spend their
summer season. We are very excited about this all-new project and look forward
to the feedback from our guests.”
The Cote
d´Azur is an historic ground for Rolls-Royce as the company operated a design
studio in the early days of the last century near St. Tropez. Founding
forefather Sir Henry Royce spent his winter seasons between 1911 and 1931 in Le
Canadel where Rolls-Royce motor cars were tested on the winding roads in the
hills of the Alpes Maritimes.
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