Chanel has
reopened its Fine Jewellery and Watch boutique on London’s New Bond
Street. The store suffered an extensive
renovation and was expanded from a single one to a three-floor luxury emporium.
Now
occupying 418 square metres of an opulent space on one of the most expensive
shopping streets in the world, The Chanel store is currently one of the most
expensive stores in the world.
As with all
Chanel boutiques, the interior design was overseen by New York architect Peter
Marino, who drew inspiration from Gabrielle Chanel’s Parisian townhouse on
Faubourg Saint-Honoré as well as her apartment at 31, rue Cambon. Every room
features work of contemporary art commissioned for Chanel.
The company
states: “It offers an elegant combination of intimacy, refinement and audacity.
In every room, works of contemporary art commissioned for Chanel as well as
interior design works and antiques imbue this new boutique with a unique ambiance.”
The ground
floor presents the latest fine jewellery and watch creations, such as Coco
Crush, Sous le Signe du Lion and the new BOY.FRIEND watch.
The first
floor has a double ceiling height, creating a spectacular salon dedicated to
high jewellery creations. These are displayed next to a selection of Chanel
watches and some of the brand’s continual fine jewellery creations.
The upper
floor is used for Chanel’s exclusive VIP services.
Celebrating
the re-opening, the boutique will display an exclusive Camélia Solaire diamond
and pearl set of high jewellery, specially designed and created by the in-house
studio, in addition to a selection of the most creative Chanel high jewellery
pieces. Two unique diamond-set versions of the new Chanel BOY.FRIEND watch with
specific reference to ‘173 New Bond Street’ will also be available exclusively
in the new London boutique.
No comments:
Post a Comment